Netflix stock (NASDAQ: NFLX) has tumbled roughly 27% since hitting a peak in late June 2025.
The losses have been particularly steep following the December 5 announcement of its $72 billion equity acquisition of Warner Bros. Discovery’s studios and streaming division.
Netflix stock briefly dipped further in early January as a hostile Paramount bid complicated the picture, yet a disconnect remains between the market’s pessimism and the strategic logic underpinning the deal.
Investors are grappling with a central question: is the selloff justified, or does it overlook long-term upside buried beneath near-term execution risks?
Netflix stock trajectory after the Warner deal
The market reaction was swift and unforgiving.
Netflix shares fell roughly 3% on December 5, the announcement day, while Warner Bros. Discovery surged 3%.
By December 8, as Paramount launched a hostile $108 billion counterbid, Netflix sank 3.4% and hit its lowest level since April.
Over the subsequent month, the stock declined another 13% as regulatory uncertainty mounted, with President Trump publicly questioning the deal’s antitrust implications on December 8.
The $82.7 billion enterprise value acquisition, structured as $23.25 in cash plus $4.50 in Netflix stock per WBD share, requires Netflix to assume Warner Bros.’ substantial debt burden.
The company projects $2 billion to $3 billion in annual cost synergies by year three, yet analysts remain unconvinced these savings justify the price tag at current valuation multiples.
What analysts say
Wall Street consensus has shifted decidedly cautious.
On December 8, Rosenblatt Securities downgraded Netflix from Buy to Neutral, cutting its price target from $152 to $105, a 31% reduction that reflected the firm’s skepticism.
Pivotal Research followed suit, downgrading its rating from Buy to Hold and slashing its target from $160 to $105, citing “an extended period of uncertainty and risks.”
On January 5, CFRA added to the downbeat chorus, reducing Netflix from Strong Buy to Hold and cutting its price target from $130 to $100.
However, a constructive counterpoint exists.
Canaccord Genuity reaffirmed its Buy rating, arguing that Warner Bros.’ iconic franchises and globally recognized production assets could strengthen Netflix’s competitive moat once integration completes.
The core tension animating analyst notes centres on timing: will Netflix’s content library leverage, cost synergies, and scale prove sufficient to justify current debt levels, or will regulatory hurdles and integration complexity destroy shareholder value over the next 18 to 24 months?
The regulatory pathway remains unresolved. Deal completion is expected no earlier than Q3 2026, with breakup fees of $5.8 billion underscoring execution risk.
The market’s pessimism reflects genuine jeopardy.
Yet if Netflix clears regulatory approvals and integration succeeds, the studio assets could unlock subscriber and revenue upside.
For now, investors are pricing in downside, not optionality, a calculus that could shift once management proves competence on integration milestones.
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