In a bold move that underscores the gravity of the events of January 6th, Maryland Governor Larry Hogan has unveiled a new advertising campaign for his Senate bid that showcases the horrors of that day. The ad, which has been generating significant buzz and stirring up strong reactions, mixes the style of a classic horror movie with real-life footage from the Capitol insurrection.
Hogan’s decision to incorporate such disturbing visuals into his campaign messaging marks a departure from typical political ads, which often focus on positive messaging or attacking opponents. By choosing to confront viewers with the shocking images of the violence and chaos that unfolded on January 6th, Hogan is making a powerful statement about the need to remember and learn from the events of that day.
The ad opens with suspenseful music and eerie shots of the Capitol building, setting a foreboding tone. It then segues into real footage from the January 6th riots, showing the storming of the Capitol, clashes with law enforcement, and the aftermath of the violence. The use of these raw, unfiltered images is designed to provoke a visceral reaction from viewers and drive home the gravity of the insurrection.
This approach is a calculated risk for Hogan, who is likely aware that the ad could alienate some viewers or be deemed as too graphic or exploitative. However, by choosing to confront the audience with the stark reality of what transpired on January 6th, Hogan is positioning himself as a candidate who is unafraid to tackle the tough issues head-on and who is committed to ensuring that such events are never repeated.
The ad also includes clips of Hogan speaking out against the violence and calling for accountability, framing him as a voice of reason and moral authority. By aligning himself with the defenders of democracy and condemning the actions of the insurrectionists, Hogan is presenting himself as a candidate who is guided by principle and a commitment to the rule of law.
Overall, Hogan’s decision to feature the horror of January 6th in his Senate ad is a bold and unconventional move that has sparked conversation and controversy. By forcing viewers to confront the dark reality of that day, Hogan is seeking to leave a lasting impression and make a statement about the importance of standing up for democracy in the face of extremism and violence.